Marketing To Teens: Avoiding Health Or Warning Letters
A secretive e cigarette company which has captured millions of dollars in profits annually by exploiting a loophole has said it is temporarily suspending sales in the U.S. till further notice. However, regardless of the news, the business’s website still lists other countries where the product can be acquired. The company, based in Canada, markets Puff Bar being an electronic cigarette that can be used as being a regular cigarette. The only difference is that whenever you light Puff Bar, it mimics the appearance and feel of a genuine cigarette. In fact, some consumers have compared the puffing action of the merchandise compared to that of a cigarette, and smokers around the world have embraced the new product with both of your hands.
The Puff Bar premiered in Canada in January, with plans to enter other countries shortly. Regardless of the recent launch, the web site still lists several countries where in fact the product is not available. On the list of countries list may be the U.S., where the product is specifically directed at younger consumers. The U.S. is not the only country where in fact the Puff Bar cannot currently be purchased. Based on the website, there are no plans to release the product in the U.S., although it remains the goal of the business to make the product obtainable in the U.S.
A company representative in Canada told Canadian television station CPolitics that there was “no immediate plan” to sell the Puff Bar in the U.S. She denied reports in the media that the business was considering bringing the merchandise to the American market, and instead referred all inquiries to the European company’s home country. The representative didn’t mention the loophole that allowed the merchandise to be sold in Europe, or the chance that the loophole have been discovered before the product premiered in Canada. The U.S. patent office has ordered the trademark to be granted to both names used to generate the e cigarette, which are Smaxx and Vapro. Because the Puff Bar continues to be illegal in the U.S., it might be problematic for manufacturers to ship their products in to the country.
There are some arguments against allowing flavored e cigarettes in the U.S. Many public health experts fear that flavored the Cigs contain a level of nicotine that is too high to be healthy. They also fear that children could be enticed to smoke with flavors that appeal to their more sensitive psychological needs. One reason that the U.S. patent office has allowed the Puff Bar to be sold in Canada is due to its safety. The product is regulated by Canadian law and must meet standard quality controls.
The Puff Bar also is apparently safer than its pre-filled counterparts. It does not contain any nicotine and only contains a little bit of propylene glycol, an ingredient that’s commonly used to promote cleanliness and stop greasy foods from spreading. The propylene glycol in the Puff Bar also serves to help make the product attractive to younger consumers, since it tastes good.
Like all vaporizers, the Puff Bar also allows users to eliminate nicotine without needing real tobacco. The ingredients in puffs ensure that there is no contact between the smoker’s mouth and the merchandise, thus eliminating the opportunity for nicotine to be absorbed through your skin. Unlike a traditional cigarette, the user does not have to carry the Puff Bar set up. With the puff bar, the entire surface of the device is covered with heat-sensitive material, which means that the Puff Bar does not emit smoke.
The U.S. Food and Drug Administration remain examining the Puff Bar to determine whether or not it takes its hazard to public health. This loophole in international patent law allows manufactures to advertise their products predicated on names that not represent any health dangers, such as for example “The Puff”. The loophole Vape Pen Battery in U.S. patent law allows manufacturers to capitalize on potential names that sound similar to well-known brands without creating a public health risk. For instance, one company has trademarked the word “Candy” and developed several variations of its product, including bag of chips and mixed bag bag of chips. Having less health or trademark significance will not appear to have hindered the business from selling these products to the public.
The lack of health or warning letters on all of the major tobacco products can help contribute to the current wave of youth smoking that began in the U.S. However, many teens have considered electronic cigarettes as a wholesome way to enjoy their daily dose of nicotine. So that you can reduce the selling point of the puff bar to teens, manufacturers will have to include more health-related language on the marketing materials.